Let’s face it. It’s not easy to create brand experiences that have
the ability to transcend popular culture. After all, when was the last
time anyone gathered around the water cooler (real or virtual) to revel
passionately about your brand?
If you’re a DMA member, judging from a recent article in Advertising Age, that happens more often than you might expect!
Ads We Love,
(Ad Age, December 30, 2013), profiles 10 marketing efforts that caused
quite a stir at the water cooler last year. From a “happy hump-day
camel” to “the hottest hotty who ever hottied,” DMA members were
involved in the development of 5 out of the 10 efforts.
At DMA, we not only take pride in the accomplishments of our members,
we also celebrate them. So, for this reason, we’d like to recognize
their great work with a special “Cray Cray Water Cooler Award” – and
hopefully extend their popularity – even further.
• “Hump Day”
Geico (DMA Member)
The Martin Agency (DMA Member)
• “It’s Not Complicated”
AT&T (DMA Member)
• “World’s Smallest Movie”
IBM (DMA Member)
Ogilvy (Ogilvy One, DMA Member)
• “Everything’s Important”
Sprint
Leo Burnett (DMA Member)
• “Homeward Bound”
Google Maps (Google, DMA Member)
Well Done!
Do you have a “Water Cooler Moment” about your brand? We’d like to
shine a light on that too. Just let us know in the comments section
below.
Cheers!