These days, it seems that every other agency in the world has some sort of fancy-schmancy "pathway to purchase" model. Truth-be-told, though - most are thinly-veiled interpretations of the real McCoy -- er, a McKinsey. (But, that's for another blog post.)
Now, it seems, they will all need to re-calibrate their little shopper compasses. South Korea's HomePlus is testing a virtual store that allows shoppers with smartphones to buy their groceries while they wait for the subway. At Seolleung station, there’s a row of brightly lit billboards along the subway platform, with hundreds of pictures of food – things like instant noodles, bottled beverages and bunches of bananas. Shoppers (or strap-hangers?) can hold their phones over the black-and-white QR Codes under product pictures, snap, order, and indicate when and where to deliver.
Innovative and smart. Are you on the right path to purchase?
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